
IMAGINE
LIVING AT THE EDGE OF THE WORLD
There are no roads for vehicles. A 2-day hike on a narrow mountain path is the only way to get there.
No electricity. Only a generator, if you carry the fuel on your back.
No shops, no hospitals, no services.
Just resilience, determination, and a community that refuses to disappear.
And you have coffee. Great coffee!
But no way to sell it— because the nearest processing mills are hundreds of kilometers away
and most traders don't even know that coffee exists in this region.
This is DAGA, PAPUA NEW GUINEA—home to a forgotten community and
tens of thousands of abandoned coffee trees.
Where others give up, we begin.
NOW A QUIET REBELLION IS BREWING...

...TO CHANGE THE OLD RULES AND TO BRING THIS UNIQUE COFFEE TO THE WORLD!
Coffee arrived in the mountains of Daga in 1955 with big hopes, but by the late 1980s, almost all of the coffee harvesting had come to a halt. Transport had become an insurmountable barrier, and with no buyer in sight, many farmers had no choice but to abandon their gardens.
Yet, tens of thousands of coffee trees from the revered Blue Mountain Arabica cultivar still grow wild in the jungle—waiting for a new lease on life. And some farmers never lost hope, continuing to tend their trees and search for a buyer for their harvest.
Daga’s coffee isn’t unknown because of quality issues; it’s unheard of because these coffee jungles have been cut off from the world for decades and any beans that made it out were blended into anonymous batches.
Now, for the first time in decades, we are helping a batch of Daga’s coffee make its way out of the mountains and into the world—proudly under its own name, so you can experience the true taste of resilience.
RENEGADE BEANS ARE ON THEIR WAY
After visiting the village of Gwirot in the remote area of Daga and witnessing the potential firsthand, we’ve joined forces with the community to bring their coffee to the world.
We knew that transporting the coffee beans from the edge of the world to our roasting and fulfilment centre in Estonia, and setting up the necessary systems and products, would take time. But with the new harvest season ahead, we couldn’t ask farmers to start harvesting again without certainty. Not after years of broken promises and the painful memory of past crops being burned. They needed more than just words.
We agreed to commit to the entire stock of the 2024 harvest in Gwirot and found some other villages that wanted to sell their coffee beans as well. We took a leap of faith setting it in motion, trusting that we could find enough people to help kick-start this new chapter. That’s why you can already pre-order a box of Daga’s coffee today.
While we initially thought we had built in plenty of buffer time, we know now that everything moves at a different pace in Papua New Guinea. We’ve encountered a fair share of unexpected challenges, including things that sound surreal from a European perspective, like a tribal fight blocking the highway, but this is the reality there today.
It’s also been a valuable learning curve, and step by step, we’re building the foundations for a reliable and efficient process, so future shipments can move with ease.
Our current estimate is that we’ll be able to ship out the pre-sale boxes in October 2025 — and we’re confident it’ll be worth the wait.
Try this rare Blue Mountain variety Arabica coffee from Daga— a taste of true resilience that has been hidden from the world until now.
READY TO JOIN THE QUIET REBELLION ALREADY TODAY?
We know this is just the beginning, and you haven’t even tasted a cup of Daga’s coffee yet. But if, after hearing the story of these resilient farmers and their coffee trees, you see the same potential we do, you can join the quiet rebellion today by committing to a long-term subscription.
You’ll secure your personal supply of the rare Blue Mountain Arabica coffee from Daga for years to come at an extraordinary price, and help us make vital investments to give Daga’s coffee the fresh start it deserves.