You might assume that Daga’s coffee—given the immense logistical challenges and the labour-intensive process required to bring it to you—must be exceptionally expensive.

It’s not.

For years, the farmers of Daga have struggled to sell their coffee, with no alternative income sources to sustain their daily lives. In this reality, time and physically demanding work have little value; what truly matters is creating a market so they can finally earn a living and improve life for their families.

That’s why we made a commitment with the farmers and community leaders: our first priority isn’t maximising profits, but making sure every bean they harvest finds a buyer. As we build this market together, we’ll also refine processing methods and improve quality—gradually increasing the price we pay to the farmers over time.

If you join us on this journey from the beginning, you’ll not only enjoy an exceptional cup of coffee—you’ll be part of something bigger: a quiet rebellion, reshaping how coffee is valued, both in price and in purpose.